SproutTable
A Simplified Donor Database for Small Nonprofits
It’s time to ditch disorganized spreadsheets and overpriced CRMs. SproutTable gives you everything you need and nothing you don’t. 
Why SproutTable works for small nonprofits: 
Set up in under 2 hours 
No tech expertise needed 
One-time payment (no subscriptions) 
Choose from 2 flexible options, DIY or done-for-you VIP setup
If this sounds familiar…
Donor data is scattered across spreadsheets, emails, and platforms
Your CRM is so overwhelming, you avoid logging in
You're stuck paying recurring fees for software you don’t even use
You don’t know who’s following up with your donors, or when
You haven’t heard from last year’s donors
Admin work is swallowing your time
You joke about sleeping when you're dead

…you're not alone. We built SproutTable for teams just like yours.

Built on Airtable and designed for small nonprofits with under 300 individual donors, SproutTable is a powerful, user-friendly system that helps you track donations, steward donors, and fundraise smarter on autopilot.


Messy Data = Missed Dollars

You don’t need to work harder. You need a system.

Let’s review the data:

  • First-time donor retention rates are as low as 19%
  • With proper engagement, that rate can triple to 60%+
  • A 10% boost in retention = 200% increase in donor lifetime value

* Statistics from the 2023 Bloomerang Donor Retention Report.
Meet Gabie Benson, Your Fundraising Wingwoman
Gabie Benson, former Executive Director and Director of Development for multiple organizations, built SproutTable from a real need. She knows what it takes to grow long-term relationships with donors, all while managing a million other priorities.

Gabie created SproutTable to be the powerful, yet simple donor database she wished she'd had. It’s just a fraction of the cost of traditional CRMs, with a one-time payment. No more yearly or even monthly fees creeping up on you.
Get all this and more:
Centralized data: track grants, donors, sponsors, and donations in one secure place
Automated stewardship: send timely thank-yous and keep donors engaged all year
Instant insights: see retention data, revenue trends, and more in just one click
No tech headaches: get started yourself in under 2 hours, or let us set it up for you

Gabie knows that sometimes, you just need someone to take tasks off your plate. That’s why SproutTable includes a VIP option, where our team handles the setup, data cleanup, organization, and stewardship automations for you.

Once everything’s in place, we’ll help you build a custom strategy to make the most of your new SproutTable. Get ready to save hours each week and wonder how you ever managed without SproutTable.
You’ll sleep better at night knowing:
Your donor data is organized and up to date
New donor information updates automatically
Donors feel truly seen and appreciated
You can prep for board meetings in 10 minutes or less

But when you’re running a small nonprofit, who has time to overhaul an entire system?


Here’s the thing: the couple of hours it takes to set up SproutTable will pay off immediately. You'll save that time back in a single day. And if you don’t have 2 hours to spare, or just want it done for you, our team has your back.

Our VIP option handles it all for you in just one day. We will:
Clean and organize your data
Customize your SproutTable to your fundraising goals
Finalize and automate your stewardship emails
Provide a wealth screening to pinpoint your best potential donors
Give you tools for strategically moving forward
SproutTable Gets Results: Parent Empowerment Network's Transformation
Parent Empowerment Network (PEN) came to us for website and strategy support. But after their gala, it became clear they needed a better way to manage fundraising data. That’s when we introduced them to SproutTable.

While PEN focused on planning their next gala, we built their SproutTable database. As a VIP client, they received the exclusive benefits of data cleaning, organization, customization, and automation all set up for them.

To do this, we merged scattered contacts into one searchable system. Sponsors, donors, ticket buyers, and auction participants were now easy to find, and every gift was tagged by source: sponsorships, tickets, auctions, or direct donations.

Post-event, we uploaded the new transaction data. And within hours, PEN had a fully updated donor database that spanned 3 years of giving history, 2 years of event performance, and a clear path to meet year-end goals.
“I can’t believe how fast I was able to send thank-yous this year. We had everything we needed in one place. SproutTable made our follow-up so much smoother.”

– Emily Whiting, Co-Founder and Executive Hope Director, Parent Empowerment Network
* Experience similar results with our SproutTable VIP option.
Your Mission > High CRM Fees
It's time to free up your schedule and focus on what truly moves your mission forward. SproutTable offers a one-time payment model with 2 flexible options designed to fit your needs.

Other platforms charge up to $200 per month or $1,500 per year with caps on the number of donor records you can have.

SproutTable's DIY system gives you everything for less than the cost of a 3-month subscription elsewhere. Even our comprehensive VIP option is a fraction of typical CRM expenses, delivering immediate, customized impact without the ongoing fees.
What's Included in SproutTable
Both SproutTable tiers start with a powerful, pre-built Airtable template for nonprofits.
You’ll also enjoy:
A step-by-step video course & ebook setup guide
Fundraising dashboards with visual insights into key metrics
Stewardship workflow templates to further streamline donor engagement

Choose the SproutTable Tier That's Right for You
DIY Setup — Most Affordable
For nonprofits ready to dive in and implement a powerful system on their own. This tier gives you all the tools and guidance to quickly set up your SproutTable.
Instant access so you can start organizing your data today
Step-by-step video + ebook setup guides
Stewardship workbook template to help you draft donor follow-ups
Onboarding SOP for future staff
Free 30-minute strategy session with Gabie
One-Time Payment: $399
VIP Setup — Most Popular
Take the guesswork out of setup! This is our most popular choice for nonprofits who want a completely customized, ready-to-launch system with expert support. This comprehensive package includes everything in DIY, plus:
All implementation handled by the Sprout team
Dedicated VIP Day to optimize SproutTable for your fundraising strategy
Customized engagement emails finalized + automated by our team
Expert data cleanup + spreadsheet consolidation for a tidy system
Donor prospect research + wealth screening to identify your best potential donors (often pays for itself within a quarter!)
Total Payment: $1,499
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Get VIP Access

All implementation handled by the Sprout team

Dedicated VIP Day to optimize SproutTable to your fundraising strategy

Customized engagement emails finalized + automated by our team

Expert data cleanup + spreadsheet consolidation for a tidy system

Donor prospect research + wealth screening to identify your best potential donors (often pays for itself within a quarter!)

Add to cart$1100.00

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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    SproutTableDIY Setup$399
    Get Started Today
    Instant access so you can start organizing your data today

    Step-by-step video + ebook setup guides

    Stewardship workbook template to help you draft donor follow-ups

    Onboarding SOP for future staff

    Free 30-minute strategy session with Gabie
    • Total payment
    • 1xSproutTable$399
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      Frequently Asked Questions

      • I’m not tech savvy. Will I be able to use SproutTable?
        Yes! No tech expertise needed. Our pre-built template and step-by-step video tutorials walk you through setup. Just plug in your data and go. Or, choose the VIP tier and we’ll set it up for you.

        As a VIP Member, you’ll get your own strategic session where Gabie and her team will implement and tailor SproutTable to your fundraising strategy. Imagine everything ready to go, perfected for your organization, in just one day. We’ll handle all the data cleaning, organization, customization, and automation for you.
      • Why use SproutTable when I could just use a spreadsheet?
        Spreadsheets work, until they don’t. As your donor list grows, manual tracking gets messy and error-prone. SproutTable automates follow-ups, saves hours each month, and improves donor retention.
      • What if I don’t have time to set it up?
        DIY setup takes under 2 hours, but if time’s tight, our VIP option handles everything from data migration to custom automations, so you can focus on your mission.
      • I already use another donor database. Why switch?
        If your current CRM feels clunky or underused, SproutTable can complement it. It’s ideal for tracking volunteers, corporate sponsors, grant funders, and specific campaigns in one easy-to-use system.
      • Can Airtable really work for nonprofits long term?
        Yes! Airtable is flexible and scalable. SproutTable builds on that foundation with a setup designed to grow with your team. Add more automations, views, and advanced reports as you need them.
      • How is SproutTable different from other donor databases?
        Most CRMs are built for large teams and packed with features you’ll never use. SproutTable is built for lean nonprofits with under 300 individual donors. It’s intuitive, powerful, and delivers maximum impact with minimum effort.

      Feature

      Ease of Use



      Donor Data



      Data Entry



      Donor Search




      Stewardship 



      Reports 





      Retention Tracking 





      Campaign Management



      Grant + Sponsorship Tracking 




      Fund Designation Tracking 


      Data Collection 




      Team Collaboration 




      Automation 




      Scalability




      Launch Features



      Training + Support



      SproutTable

      Clean, intuitive setup 

      Everything linked and searchable

      Enter via form, CSV, or manual input

      Find anyone by name, gift size, custom tags, etc.

      Sends thank-yous and renewal prompts 

      Real-time dashboards show revenue, retention, and more 

      Automatically links gifts to contacts and flags LYBUNT/SYBUNT donors 

      Built-in tools to plan, track, and analyze campaigns 

      Easily track timelines, companies, foundations, and strategy 

      Instantly see who gave to what 

      Create forms for donors, sponsors, volunteers, etc. 

      Real-time access with user roles and permissions 

      Connects to donation platforms, Mailchimp, and more 

      Add automations, views, and reporting as needed 

      Pre-built system, live in hours

      Includes tutorials, SOPs, and optional VIP setup

      Spreadsheets

      Requires constant manual effort

      Scattered across tabs

      Manual copy/paste only

      No advanced search options


      Entirely manual process

      Hours of work with formulas



      Requires custom formulas or duplicate entries


      Built from scratch, easy to miss data


      Often lives in separate sheets



      Manual filtering and sorting needed 

      Use external forms, then copy/paste into sheet

      Shared access only, with less security


      Requires complex setup


      Gets harder to manage over time


      Slowly build from scratch

      No built-in support or guidance